Tamayuz for Social Responsibility plans to run an independent awareness campaign in Oman from 4 to 31 October 2026, exploring how social investment can support adequate housing, inclusive neighbourhoods and better urban quality of life. The campaign will share Arabic educational content through Instagram and WhatsApp, including informative carousels, short expert interviews, field coverage in Muscat and audience engagement. Topics will include housing, public spaces, accessibility, community participation and practical opportunities for companies to support local development. Planned outputs include 13 carousels, eight published interviews, two compilation videos and an audience poll. Interviews and field activities are subject to participant confirmation and relevant permissions. A final report will document published materials, audience engagement, key insights and recommendations, contributing to wider discussion on sustainable cities and community wellbeing.