Planning smarter and more sustainable cities necessarily depends on the strategic management of data produced by the community itself. More than just collecting information, it’s essential to transform data into quality knowledge capable of guiding effective, inclusive, and long-term public policies. This session will explore best practices and innovative management tools that support public administrators in collecting, maintaining, governing, and using reliable data. It brings together diverse perspectives. On one side, Brenda Xavier, Data Engineer at Itaú and coordinator of the AWS community in Santos, will share a technical and practical view on the importance of robust data infrastructure. On the other, Guilherme Hoppe, a professional with over 15 years in public management, will discuss the challenges and opportunities of implementing evidence-based solutions in the public sector. The conversation will be an opportunity to understand how the integration of technology, management, and public policy can transform urban realities and foster smarter, more human, and more sustainable cities.